Customer Centricity with Crisp Digital
Capture insights on the customer the experience. Whether at the point of sale or after the sale to increase profits and gain a competitive edge. Truly customer-centric organizations identify their most valuable customers and ensure their satisfaction. Crisp-Digital-Customer-Centricity
Crisp brings insights and meaningful actions from analyzing raw data. Analytics provide a brand the data to make well informed decisions on how their customers engage. Crisp interprets the data to ensure you are designing customer engagements that work and reduce your marketing costs.
The customer journey is defined by how your customer’s engage with your company, whether it be a product, an online experience, retail, or a service, or any combination. The more touch points you have, the more complicated — but necessary — such a map becomes. Sometimes customer journey maps are “cradle to grave,” looking at the entire arc of engagement. For example, a customer journey timeline may include the first engagement with your brand, how they use it and the sharing of reviews. The customer then finishes the journey by upgrading, replacing, or choosing a competitor (re-starting the journey with another company).
Enhance your brand’s social database by actioning Paid and Owned Media, and identifying influencers/ bloggers who generate the most reach and ROI. Begin a powerful influencer marketing program with mavens who are powering your brand today.
Social Media ROI
Many of today’s social platforms measure sentiment or buzz as engagement. Measures influence engagement, visits, sharing, sales and ROI.
Effective Media Buying Decisions
Recommend omni-channel media buys based on conversion metric and ROI. Leverage Owned Assets (eMail, Website, Twitter and Facebook,) and Paid Media (Google Ads, TV, Facebook Ads & Direct Mail) and generate Earned Media (sharing, referrals, social organic) to reduce marketing costs and expand marketing effort.
The Customer View
Our Marketing Platform and CRM collects all data captured and provides a through digital, social and offline engagement. Segmentation and targeted content provides an accurate consumer view and re-targets the a single view of the consumer through data with effective content.
Crisp Digital builds B2C and B2B apps integrating with your back office. Let your customer seamlessly engage with your brand, offer rewards, browse products and services and make transactions simple from your phone.
Build IOS, Android and WEB Apps all from one platform and code base. We architect, design, create the user experiences that work. Development, testing and deployment of Apps in completed in North America.