This Valentine’s Day, elevate your man’s grooming game with the innovative Gillettelabs Exfoliating Bar Razor – a gift that blends luxury with functionality. This razor revolutionizes the shaving experience by integrating an exfoliating bar into the handle, effortlessly lifting trapped hairs and clearing away dirt to prep the skin for shaving.

With just one efficient stroke, the razor delivers a seamless shave thanks to Gillette’s most advanced five-blade cartridges. The innovative design incorporates 2D FlexDisc™ technology, which adapts to the contours of the face to maintain consistent contact and distribute pressure evenly, ensuring a flawlessly smooth shave. The razor also boasts an ergonomically designed handle with a full rubber grip for unparalleled control and precision, complemented by a magnetic stand that not only elegantly displays the razor but also ensures the blades are properly aired out and dry. For those on the go, a premium kit featuring an aluminum travel case is available, offering both stylish and practical storage solutions.

In addition to the Exfoliating Bar Razor, Gillette introduces its groundbreaking Gillette Intimate line, specially crafted to foster a fresh perspective on male grooming, particularly in sensitive areas. This line includes the Gillette Intimate Pubic Hair Trimmer, designed with the SkinFirst™ cutting system to protect against snags, cuts, and irritation. The Gillette Intimate Pubic Hair Razor features five anti-friction blades for a close, comfortable shave, a fully rubberized handle for enhanced grip during wet shaving, and Flexball™ technology for superior maneuverability. It also includes a convenient shower hook for easy storage. Complementing the hardware, the Gillette Intimate Pubic Shave Cream + Cleanser offers a 2-in-1 solution that both cleanses and hydrates, preparing the skin for a gentle shave. Lastly, the Gillette Intimate Pubic Anti-Chafe Stick, ideal for daily use, helps reduce friction and prevent chafing, leaving the skin smooth and irritation-free.

But why is intimate grooming gaining importance among men? A study by Gillette reveals a significant insight: 75% of Canadian men engage in grooming their pubic area to some extent, yet a staggering 71% had to learn the process on their own. Despite the commonality of the practice, a conversation around male pubic grooming remains rare, with 64% of men believing it shouldn’t be a taboo topic. Unfortunately, only 29% actually discuss it with friends, and fewer than half have conversations about intimate shaving with their partners. The fear of injury is a real concern for many, yet the desire for grooming persists – 62% have either experienced an injury themselves or know someone who has. Encouragingly, grooming brings a sense of confidence to 62% of Canadian men, highlighting the positive impact of embracing this aspect of personal care.

Choose Gillette this Valentine’s Day to gift not just a product, but an experience of confidence and care.

GilletteLabs with Exfoliating Bar razor and Gillette Intimate grooming products are available at and at food, drug, and mass merchandise stores.