On March 23, 2023, the brand On’s launched its first-ever Cloudsurfer – a computer-optimized shoe featuring innovative CloudTec Phase™ to deliver a new dimension in soft cushioning.

The Cloudsurfer is not only functional, but also sustainable. To save on water, the yarn is colored using a dope dyeing process that requires 90% less water than standard techniques. To top it off, by ditching the plastic overlays, the shoe’s total recycled content bumped up to 30%.

Swiss performance apparel and footwear brand On utilized Finite Element Analysis (FEA). This technology investigates stress on structures (such as a human body while running) and helps to minimize this stress. After countless FEA-iterations, the new Cloudsurfer has achieved the ideal midsole structure for soft landings and a silky smooth ridethey call it CloudTec Phase™.

Designed for the everyday runner, the Cloudsurfer is a shoe unlike any other, using techniques no other brand has ever used, for a feeling no other shoe offers.

SRP $199.99 CAD

Available in four colourways for women and men.