Looking for a Valentine’s Day drink that breaks the mold?
Subourbon Life, the innovative canned cocktail brand, is here to spice up your romantic evening with a bourbon-based beverage that’s as smooth and unexpected as love itself. This Valentine’s Day, ditch the traditional champagne, and toast to your partner, with a drink that bridges gaps and tantalizes taste buds.
Subourbon Life is making waves with its innovative and refreshing approach to bourbon-based drinks. This new beverage combines the rich complexity of 6-year barrel-aged bourbon with the zesty freshness of pink lemonade, a hint of mint, and just the right touch of natural sweetness. At 5% ABV, Subourbon Life offers a smooth, non-carbonated experience that’s delicious, appealing to a wide range of palates.
While canned cocktails have traditionally been popular among women, the bourbon category has long been dominated by masculine marketing. By offering a lighter, more approachable bourbon-based drink, Subourbon Life is attracting vodka and tequila drinkers while bridging gaps across genders, cultures, and taste preferences.
The success of Subourbon Life has been remarkable since its launch in July 2024. Already available in over 100 stores, the brand has recently expanded to offer national purchasing through its website. This rapid growth is a testament to the product’s appeal and quality, further validated by its recognition as the Best Bourbon Canned Cocktail by Women’s World.
Behind this innovative beverage is founder Jen Hardell, a passionate bourbon enthusiast who recognized a gap in the market. Hardell loved the community that bourbon fostered but felt it often seemed too formal for casual occasions. Inspired by the urban cowboy lifestyle and a desire to create an inclusive, fun alternative, she set out to develop Subourbon Life.
Subourbon Life is poised to transform the bourbon industry by offering a lighter, more refreshing option that appeals to both bourbon aficionados and those new to the spirit. With no direct competitors, Subourbon Life is doing for bourbon what High Noon did for vodka – creating a new, exciting subcategory that resonates with a diverse audience.
Whether you’re a long-time bourbon lover or new to the world of spirits, Subourbon Life offers a delightful drinking experience that’s perfect for any occasion. With its bold flavors, and smooth finish, Subourbon Life is set to become the go-to choice for those seeking a refreshing and sophisticated canned cocktail option.
