The beloved Canadian icon exemplifies brand mission to align with powerful women



TORONTO, ON – L’Oréal Paris Canada proudly announces legendary performing and recording artist, Céline Dion, as the brand’s newest spokeswoman.

Céline Dion is one of the most celebrated and admired women in the world – a true icon who is close to her fans. Beyond her powerful voice and unstoppable stage presence, Céline Dion is a woman of substance known for her renowned accomplishments and extraordinary personality. Resilient, self-confident, unapologetic, generous and humble, she is the ultimate symbol of female empowerment and a true woman of worth.

“L’Oréal Paris has a longstanding history of supporting women in their journey to fulfill themselves according to their own rules and desires. Signing Céline Dion as the newest member of the L’Oréal Paris family builds on our mission of aligning with spokeswomen who are strong, self-empowered, assertive, diverse and inclusive. Céline Dion is a woman of innate self-worth – following her heart to achieve success, she challenges stereotypes and trailblazes the path for so many other women – and fully embodies our brand mission of ‘Because I’m Worth it.” says Pierre-Emmanuel Angeloglou, L’Oréal Paris Global Brand President.

With Céline Dion’s long-standing Las Vegas residency coming to an end this June, it is only the beginning of a new chapter for the celebrated star. As she continues to not only further cement her status as a beauty and fashion icon and social media sensation, she is also set to release a new, highly anticipated album later this year.
The 51-year-old will make her debut for L’Oréal Paris in an advertisement for Excellence Crème Hair Colour where she boasts shade D Dark Blonde. Shot in the heart of Paris, the light-hearted television spot highlights the humorous and playful side of Céline Dion and is slated to premiere in Canada on May 12th, 2019.
“I’m at a stage in my life where I’m excited to use my voice to empower others to feel beautiful, confident, and to learn to embrace themselves.” says Céline Dion.
The beloved Canadian fashion and beauty icon has never stopped expressing herself through revolutionary beauty looks and tries, transforms, evolves and adjusts different styles while following her own path in a confident way – the ideal spokeswoman to exemplify the L’Oréal Paris brand mission and a true woman of worth.
About L’Oréal Paris
L’Oréal Paris, the world’s no.1 beauty brand, is dedicated to empowering women and men by offering the most luxurious and innovative products and services available in the mass market. For most, the name “L’Oréal Paris” is immediately evocative of the brand’s signature phrase, “Because I’m Worth It.”— the tagline behind the legendary advertising campaign for the Superior Preference hair colour launch in 1973. Today, it represents the essence of the L’Oréal Paris brand as a whole, a spirit which is about helping every woman – and man – embrace their unique beauty while reinforcing their inner sense of self-worth. For more than 100 years, L’Oréal Paris has held an unparalleled commitment to advancement in technology, innovation and research, providing ground-breaking, high-quality products for women, men, and children of all ages and ethnicities in five major beauty categories:  cosmetics, skincare, hair colour, haircare, and men’s grooming.Twitter:@lorealparisCAN
Facebook: @lorealpariscanada
Instagram: @lorealhair  #worthit