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Editorial Calendar

May

Circulating for six months, this edition weighs heavily on travel, reflecting on Canadian and International destinations as well as the businesses behind them. Whether it is ‘preferred modes of travel transportation’, travel guides that include ‘where to stop, visit and stay’, or people making waves in the industry, Pie Bookazine develops in-depth reviews, interviews and profiles on the best places to visit.

September

Circulating for six months, the edition celebrates all things Canadian! Pie Bookazine uncover topics such as politics, tourism, celebrity influence, industry leaders and pioneers that have made our country great!

Readership

Pie Bookazine readers are educated, globally informed, style savvy and comprise a demographic that is opportunity focused. Looking to find the best destinations, developments and current affairs, they seek updates related to food, fashion, culture, architecture, finance, hospitality and more.

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Circulation Demographics Per Edition

We believe in the power of ‘business to business’ and ‘business to consumer’ marketing. Our publications are tools for advertisers to enhance their reach to already existing marketing assets. Thus, partners become subscribers and are gifted with copies of the publication for their own distribution. Throughout Canada, Pie’s partners include, 5-Star hotels, award-winning restaurants, design firms, private golf and ski clubs, car dealerships, hospitals, medical and wellness centres, and marinas and airline lounges.

Chapters, Indigo, Coles and independent retailers across Canada remain strong circulation channels. With our high visual impact, quality stock and luxurious weight, we trigger a number of senses, grabbing the reader’s attention in inventive ways.

Appealing to an international market, Pie Bookazine is also found at rental escapes worldwide. These luxury villa rentals ensure our magazine has eyes on it from all parts of the globe, with the average consumer between the ages of 36-60 with a HHI of +250,000. We use strategic and inventive direct mail strategies in areas with affluent influencers.

Circulation
  • Pie Bookazine total circulation is 25,000
  • Newsstands 35%
  • Business to business 25%
  • Direct mail 20%
  • Business to consumer 15%
  • International 10%
Demographics
  • 200,000 readership per issue
  • 10 readers per issue 25,000 copies distributed 94% average sell through
  • 2500 subscriptions
  • Median Age – 38
  • Median HHI – $166,000
  • Gender – Male 32%, Female 69%
  • Eduction – Any College 72%
  • Employment – Employed FT or PT: 68%
  • Employments – FT or PT / Professional or Executive: 71% / 62%
Profile of Affluent Audience
  • Age (25-54) – 55%
  • Household Income – Median HHI: $128,810
  • Gender – Male 34%, Female 66%
  • Education – Any College: 89%
  • Employment Status – FT or PT /  Professional or Executive: 71% / 62%

Advertorials

Exclusive Partnerships, Travel Guides, Company Profiles

Produced entirely in-house with an expert team of individuals from Pie Media Group (PMG), our award-winning designers, writers and photographers come together to create local, national and international marketing campaigns. We connect consumers to brands through business profiles and editorials, highlighting areas of excellence, expertise and philanthropy. We create content for companies exploring alternative solutions to existing marketing strategies and have a proven track record generating a high ROI by connecting businesses directly to the end consumer.

Extracurricular

PMG expanded its mandate to include event and event planing that connects advertisers to consumers through fashion show and charity events. For twelve years, Pie Media Group has successfully raised awareness for causes, such as the SickKids Foundation, women’s shelters, and mental health. We aim to give back to our community and are an established leader in supporting those in need.

A bookazine for real people and style.

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