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Editorial Calendar

January

Circulating for 6 months, this edition will weight heavily on travel, reflecting on Canadian and International destinations as well as the businesses behind them. Whether it is “preferred modes of transportation”, travel guides including “where to stop, visit and stay”, or people making waves in the industry, Pie Bookazine aims to develop in-depth reviews, interviews and profiles on some of the best places to visit for 2018.

May

Circulating for 6 months, the edition will celebrate all things Canadian! Pie Bookazine will uncover topics such as politics, tourism, celebrity influence, industry leaders and pioneers that have made or Country great!

Readership

Pie Bookazine readers are educated, globally informed, style savvy and comprise a demographic that is opportunity focused. Looking to find the best destinations, developments and current affairs, they seek updates related to food, fashion, culture, architecture, finance, hospitality and more.

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Circulation Demographics Per Edition

We believe in the power of ‘business to business’ and ‘business to consumer’ marketing. Our publications are used as tools for advertisers to enhance their reach to already existing marketing assets, thus partners become subscribers and are gifted with copies of the publication for their own distribution. Throughout Canada Pie’s partners include, 5 Star hotels, award winning restaurants, design firms, private golf and ski clubs, car dealerships, hospitals, medical and wellness centres, marinas and airline lounges.

Chapters, Indigo, Coles and independent retailers across Canada remain strong circulation channels. With our high visual impact, quality stock and luxurious weight, we trigger a number of senses, grabbing the reader’s attention in inventive ways.

Appealing to an international market, Pie Bookazine is also found at rental escapes worldwide. These luxury villa rentals ensure our magazine has eyes on it from all parts of the globe, with the average consumer between the ages of 36-60 with a HHI of +250,000. We use strategic and inventive direct mail strategies in areas with affluent influencers.

Circulation
  • Pie Bookazine total circulation is 25,000
  • Newsstands 35%
  • Business to business 25%
  • Direct mail 20%
  • Business to consumer 15%
  • International 10%
Demographics
  • 200,000 readership per issue
  • 10 readers per issue 25,000 copies distributed 94% average sell through
  • 2500 subscriptions
  • Median Age – 38
  • Median HHI – $166,000
  • Gender – Male 32%, Female 69%
  • Eduction – Any College 72%
  • Employment – Employed FT or PT: 68%
  • Employments – FT or PT / Professional or Executive: 71% / 62%
Profile of Affluent Audience
  • Age (25-54) – 55%
  • Household Income – Median HHI: $128,810
  • Gender – Male 34%, Female 66%
  • Education – Any College: 89%
  • Employment Status – FT or PT /  Professional or Executive: 71% / 62%

Advertorials

Exclusive Partnerships, Travel Guides, Company Profiles

Producing entirely in-house with an expert team of individuals from Pie Media Group, our award-winning designers, writers and photographers come together to create local, national and international marketing campaigns. We connect to consumers to brands through business profiles and editorials, highlighting areas of excellence, expertise and philanthropy. We create content for companies exploring alternative solutions to existing marketing strategies and we have a proven track record generating a high ROI by connecting business directly to the end consumer.

Extracurricular

Pie Media Group expanded its mandate to include event and event planing that connects advertisers to consumers through fashion show and charity events. For 12 years Pie Media Group has been successful at raising awareness in cause such as the women’s shelter, sick kids and mental health. We aim to give back to our community and are an established leader isn supporting those in need.

A bookazine for real people and style.

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